Should all companies take up customer relationship management?

customer relationship management1Customer relationship management is a good way of improving business efficiency. It’s all about attracting new customers at the same time as retaining existing clients. The customer relationship management facilitates this, as it provides a central location to store all information relating to customers, prospects and suppliers alike. This ensures that staff has access to all the information they need to provide an excellent level of service. Customer Relationship Management also streamlines internal processes and, so it reduces duplication of effort and silos of information.

Where to start

When considering implementing a customer relationship management solution, it is important that …

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